Talk about making a mountain out of a mole-hill. This was my first project at Ogilvy, and it turned out to be a first for IBM and Ogilvy & Mather NY. The brief was to highlight IBM's 20th year of patent leadership, aka to mark them as the most innovative company in the world. Yeah, who knew?? Which was our problem to fix. So Sam and I decided to make a Tumblr. We don't see the IBM logo everywhere anymore, but in fact IBM surrounds us – from research, science and tech.
The response we've had has been amazing, just announced that Ogilvy is B-to-B agency of the year by Ad Age, top 5 in corporate blogs, alongside Google & Target (ahh!), especially amongst the 400,000 people who work at IBM themselves.
So my bosses tell me never before have IBM and O&M acted so nimbly, it was a week between the brief and the green light, three weeks from green light to launch. I was chuffed working with such incredible people on this project and it was an awesome step in to the advertising world.