For the 20th year in a row, it was announced that IBM were the most innovative company in the world with the most patents. With only two weeks from concept to development, Sam Mazur (copywriter) and I had to figure out how to celebrate this in a humble way.
We did this by creating a Tumblr for IBM (IBMblr), showing what really happens behind the big blue curtain, from failures to inspirations, inventor insights to moving atoms. In two weeks the project was off the ground filled with illustrations, posters, videos... and a lot of GIFs.
In 30 days the page had 7 million views, went on to win industry awards like a design Cannes Lion, had IBM in the top 5 of the world's corporate blogs and named Ogilvy & Mather B2B advertising agency of the year.
as blogs go we created a lot of content, below are some of my favourite projects to work on
CELEBRATING 50 YEARS
They’ve been called brainiac, genius, wizard. We gave them a big Tumblr-style toast to the newly minted class of ’13, on the 50th anniversary of the Fellows program.
Launched in 1963, just 246 individuals have earned the title of IBM Fellow for their achievements in technology, science, engineering and research. It’s quite the elite group, with a unique role—to lead IBMers as they tackle the world’s most challenging problems. I had the pleasure of meeting the class, art directing a photoshoot, series of videos and GIFs.
THINK x 20
As part of the patent celebration we created a series of twenty posters that were given to IBM. These were made by Ogilvy and friends such as ilovedust, COLLINS and Jake Chessum