For the 20th year in a row, it was announced that IBM were the most innovative company in the world with the most patents. With only two weeks from concept to development, Sam Mazur (copywriter) and I had to figure out how to celebrate this in a humble way.
We did this by creating a Tumblr for IBM (IBMblr), showing what really happens behind the big blue curtain, from failures to inspirations, inventor insights to moving atoms. In two weeks the project was off the ground filled with illustrations, posters, videos... and a lot of GIFs.
In 30 days the page had 7 million views, went on to win industry awards like a design Cannes Lion, had IBM in the top 5 of the world's corporate blogs and named Ogilvy & Mather B2B advertising agency of the year.