HELLO PERSON ON THE INTERNET. I’M A CREATIVE DIRECTOR, BRAND CONSULTANT, BRAND BUILDER AND MARKETING LEADER WHO HAS HAD DAY JOBS OF GROWING BRANDS THAT IMPACT CULTURE AT WIEDEN+KENNEDY (PORTLAND), OGILVY (NEW YORK), BUILDING AND REBUILDING BRANDS AT WOLFF OLINS (NEW YORK), EDENSPIEKERMANN (AMSTERDAM), AND BUILDING COMPANIES LIKE CHAPTER (SAN FRANCISCO). BRANDS I’VE WORKED ON HAVE SPANNED MANY INDUSTRIES AND CATEGORIES IN SEVERAL PHASES OF DEVELOPMENT, SUCH AS GOOGLE, NIKE, AMAZON, CHOBANI, AIRBNB, IBM AND GILLETTE. ALSO A FAN OF LIAM NEESON AND QUITE IRISH.

For the first time in quite a long time I’m taking a sabbatical (thank you, Green Card)
and will be
open to new opportunities in June 2019.

sue@howsueisnow.com

AND NOW FOR A LITTLE ABOUT ME, MY APPROACH, LEADERSHIP STYLE AND ETHOS

AS AN ONLY CHILD ON A SMALL ISLAND OFF OF IRELAND WITH NOT MUCH ELSE TO DO, I STARTED OFF DIRECTING VIDEOS WHEN I WAS 8, CODING WEBSITES WHEN I WAS 11, BUILDING A FOODIE BRAND IN MY TEENS, AND HAD FRANKLY NO IDEA WHAT I WAS SUPPOSED TO DO FOR A JOB BECAUSE THOSE THINGS WERE JUST “SUE MESSING ABOUT ON THE COMPUTER" AND WHAT DID THAT HAVE TO DO WITH THE REAL WORLD? BUT IT MADE MORE SENSE WHEN THAT STUFF AND NERDY SUMMERS SPENT GETTING DIPLOMAS IN MEDIA ARTS TURNED OUT TO MAKE A DECENT PORTFOLIO THAT GOT ME IN YOUNG TO THE INSTITUTE OF ART, DESIGN & TECHNOLOGY (IRELAND) WHERE I RECEIVED A BA 1ST CLASS HONOURS IN VISUAL COMMUNICATIONS, THEN A SCHOLARSHIP FOR A MASTERS IN ADVERTISING AT THE SAVANNAH COLLEGE OF ART & DESIGN (USA).

I AM TRULY PASSIONATE ABOUT BRANDS, MY HUSBAND NICKNAMED ME ‘SUEGGLE’ BECAUSE IF THERE’S A QUESTION ABOUT A BRAND I’M THE ONE TO ASK. HAVING SUCH A BESOTTED LOVE FOR BRANDS LEADS ME TO BEING MORE OF A MAVERICK AND AUDACIOUS IN MY PROCESS. I AIM TO CREATE BRILLIANT WORKING ENVIRONMENT FOR MY TEAMS, TO BE THE ULTIMATE CHEERLEADER FOR THEM AND TO HAVE STANDARDS AS HIGH AS THE MOON WHICH CAN BE FRUSTRATING YET DAMN FULFILLING WHEN YOU CREATE SOMETHING GREAT. BECAUSE OF THIS I’VE A FANTASTIC NETWORK OF CREATIVES, DESIGNERS, WRITERS, STUDIOS, ILLUSTRATORS, PHOTOGRAPHERS, PRODUCTION PARTNERS WHO’LL WORK WITH ME AGAIN, WHAT’S BETTER THAN WORKING WITH FRIENDS WHO HAPPEN TO BE SOME OF THE MOST TALENTED INDIVIDUALS IN THE WORLD?

I BELIEVE BRAND WORK NEEDS TO BE CONSIDERED HOLISTICALLY, STRATEGICALLY AND WITH BUSINESS IN MIND. I AM NOT IN IT TO “ONLY CREATE COOL SHIT”, SOLUTIONS TAKE MANY FORMS – FROM THINKING THROUGH A DELIGHTFUL CUSTOMER EXPERIENCE THAT CREATES A JOURNEY LOOP, TO DESIGNING PRODUCTS THAT HUMANS WANT, TO BUILDING BRAND FOUNDATIONS, PURPOSE, PERSONALITY AND GOOD LOOKS, TO BEING WHERE THE PEOPLE ARE IN A WAY WAY THAT IS AN ENJOYABLE INTERACTION AND NOT DISRUPTIVE – AND SHOULD BE WHAT THE BRAND REALLY NEEDS, NOT A CHECK LIST OF WHAT A BRAND SHOULD DO, WHICH IS PROBABLY OUTDATED ALREADY BECAUSE IT’S 2019 AND THINGS MOVE QUICK.

 

Words About Me
By Others


Creative Review
The Fox Is Black ↗
Cara
Creative Bloq
Fast Company
Design Envy
5 Questions
FastCompany
Eye Magazine 1
Eye Magazine 2
It's Nice That
GOOD Magazine
Le Cool
The Next Web
Creativity Online
The New York Times
Rolling Stone
Wired
Digiday
AdAge

Industry Hat Tips That
Help Visa Applications


Cannes Lions (Social, Design) 
One Show (Interactive, Craft, Collateral)
D&AD Pencils (Brand, Digital)
London IA (Art Direction, Campaign)
Clio Awards
ECHOs
Effie
Webbys
New Visual Artist (15 Under 30)
Command X (2011, 2nd Place) 
ADDY Awards
CSS Design Awards
Wiley Design Award
SCADY Awards
SCAD Honors Award
SCAD Opportunity Scholarship
ISTD Awarded Membership


Judging & Talking Out Loud in Front of People


Cannes Future Lions, Judge

ADCC Interactive, Judge

Awwwards, Judge

100 Archive, Jury

AAF Advertising Awards, Judge

IDI Design Awards, Judge

Brand New Conference, Speaker

No Sharp Stuff: Wieden+Kennedy, Talk

Sue is Not Don Draper, Talk

OFFSET, Speaker

Student Visits, Amsterdam

Resources I Put Together
(More to Come)


Podcasts ↗

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