Fanta
Global
Rebrand

Fanta, part of The Coca-Cola family, has announced its first ever global brand identity aimed at inspiring people to reinstate playfulness into the world with bright and bold designs that punch through the routine of everyday life. The new brand identity aims to inspire people to find the fun in life and make the plain playful, with a look that remains unmistakably Fanta.

“We wanted to portray a brand that values spontaneous play and the benefit it brings. By shifting our focus to reflect an attitude, we were able to revitalize Fanta’s brand assets and reclaim play as something that people of all ages can embrace and benefit from,” said Rapha Abreu, Global Vice President of Design at The Coca-Cola Company.

To bring this to life, both virtually and IRL, a new cohesive and consistent visual identity was created that not only shows consumers the fun of Fanta but makes them feel it as well. Previously, Fanta’s brand identity and packaging system existed in different executions across markets, starting in 2023 the Fanta brand will now begin to be unified around the world, raising it to sit consistently alongside other iconic brands by The Coca-Cola Company, such as Coca-Cola and Sprite.

“Fanta’s identity, and particularly the logo, has evolved significantly from the 1940s to today. With this refresh, we aimed to crystalize each element of the brand to be bold and iconic so that we could ensure it would stand the test of time and be recognized around the world,” said Sue Murphy, Senior Director of Design at The Coca-Cola Company.

The brand redesign was led by the Coca-Cola Global Design team in collaboration with Jones Knowles Ritchie (brand identity), Relative (packaging guidelines and imagery), Gretel (motion identity), Tim Marsella (lifestyle photography) and Martin Wonnacott (product photography).

Credits