Chobani

 

Campaign Art Direction, Design & Toolkit

 
 
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 Photography Art Direction for TV End Cards

Photography Art Direction for TV End Cards

 Customized Type for Campaign Tagline

Customized Type for Campaign Tagline

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 Campaign Guidelines

Campaign Guidelines

 PROCESS Developing photography direction

PROCESS
Developing photography direction

 PROCESS Developing campaign look & feel

PROCESS
Developing campaign look & feel

Directed by Michel Gondry

 

CREDITS

WIEDEN + KENNEDY

Creative Directors: Guy Featherstone, Chris Groom, Anthony Goldstein
Design Director: Sue Murphy
Designers: Lea Loo, Paul Levy, Sarah Hollowood, Alex Sanchez, James Aloysius