Chobani
Campaign Art Direction, Design & Toolkit
Campaign Guidelines
PROCESS
Developing photography direction
PROCESS
Developing campaign look & feel
Directed by Michel Gondry
Customized Type for Campaign Tagline
CREDITS
WIEDEN + KENNEDY
Creative Directors: Guy Featherstone, Chris Groom, Anthony Goldstein
Design Director: Sue Murphy
Designers: Lea Loo, Paul Levy, Sarah Hollowood, Alex Sanchez, James Aloysius