Along side each match aka track, we commissioned a series of illustrators from all over the world to create a unique cover for the hundreds of matches (which added up to over 100). How do you stay on brand, off brand?
I found it an interesting challenge, to direct several hundred pieces of artwork by a series of different artist that all felt IBM, but still Felt unique. First off, we contacted a talented bunch of illustrators whom I'd been creeping on for a long time, so I knew they'd be good in a time crunch and have a stunning style. Such as Karan Singh, Skip Hursh, and Will Byrant. I set up the brief, distributed the color palette and wrote the rules—the constraints of our system but the wide open canvas everyone had to play with.