A new IBM outdoor campaign about smarter questions hit the airports and print Autumn 2013, replacing the 2011 Changing Conventions executions. As we all know, things have changed a lot in the last few years. So this time round (not that I was there the first time, I'm still a newbie) we made these executions a little more interactive.
Using Blippar, an augmented reality app, when you're strolling by billboards in JFK or flipping through magazines, you can see why IBM advertising is all about making people smarter. When holding your phone over the ad the art came to life in the form of a 3D video. Through our experience we helped guide the C-Suite straight to the info they needed to know. No getting lost on big dot com websites, follow this way sir.