WTF does IBM Cloud do? Who uses it? If you need to use cloud, generally you don’t have much time to waste figuring what it actually does. IBM has one of the biggest relationships with cloud in the tech industry (they're going steady). Our brief was to create rapid advertising to remind people of these astounding facts. We created a simple campaign that cut the bullshit and got straight to the facts.

It rolled out in the flesh in NYC, SF, Las Vegas and on paper in Forbes, Wired and Fast Company. After the roll out, IBM were trending online and became part of plenty of Cloud discussions.